
“With the acquisition of InsideOut and its inside sales capabilities, ºÚ¹Ï³ÔÁÏÍø is uniquely positioned to help customers drive growth by optimizing sales and marketing demand generation programs,”
Brian Linscott, ºÚ¹Ï³ÔÁÏÍø CEO.
“We couldn’t be more pleased with this acquisition, and we are excited to welcome the talented InsideOut team to ºÚ¹Ï³ÔÁÏÍø. The acquisition of InsideOut will not only provide short-term revenue growth opportunities, but also will be immediately accretive to HHS value. We anticipate cost synergies alone will drive the post-acquisition valuation in the 3-4x EBITDA range.”
“ºÚ¹Ï³ÔÁÏÍø’ proven ability to drive marketing leads with our cross-segment Marketing Services and Customer Care team and InsideOut’s talent, processes, and experience in delivering sales-qualified leads will drive higher value for our clients,” added Linscott. “InsideOut clients can now come to ºÚ¹Ï³ÔÁÏÍø for a broad scope of marketing (including data & analytics), customer care, fulfillment and logistics services.”
“We are thrilled to have InsideOut join the ºÚ¹Ï³ÔÁÏÍø team. What attracted us to ºÚ¹Ï³ÔÁÏÍø was the clear alignment in culture and values, the like-minded commitment to our partners and a focus on our people, who we believe are the cornerstone for our successes,” remarked Christina Cherry, CEO of InsideOut. Ms. Cherry continued, “This transaction enables us to scale faster and support further growth for our partners, and to provide additional opportunities for our exceptional team of employees, given ºÚ¹Ï³ÔÁÏÍø’ broader scope of services.”
The combined organizations will begin operations as ºÚ¹Ï³ÔÁÏÍø on December 1, 2022, with 136 employees joining the ºÚ¹Ï³ÔÁÏÍø team. ºÚ¹Ï³ÔÁÏÍø also adds a seventh location to its North American offices with the acquisition of InsideOut’s 7,500-square-foot headquarter facility based in St. Petersburg, Florida.
Transaction Details
ºÚ¹Ï³ÔÁÏÍø has acquired substantially all the assets of InsideOut on December 1, 2022 for a purchase price of $7.5 million, to be paid with a combination of cash and shares of HHS common stock.
Additional information about the completed acquisition will be provided in a Current Report on Form 8-K filed by ºÚ¹Ï³ÔÁÏÍø with the Securities and Exchange Commission and available at .
About InsideOut
InsideOut specializes in building, scaling and optimizing inside sales initiatives for some of the world’s largest corporations. In the last seven years the Florida-based organization has partnered with leading Fortune 500 companies including Google, IBM, T-Mobile and Honeywell.
Deploying an analytically driven approach to inside sales experimentation and testing, InsideOut has gained global recognition as one of the most innovative revenue development organizations in the United States. For more information, visit .
InsideOut was represented in the transaction by its investment banker .
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