ºÚ¹Ï³ÔÁÏÍø (NASDAQ:HHS), a global leader in customer experience and data-driven marketing, today announced that it has obtained exclusive rights to license ADS Data Direct’s (ADS) industry-leading Medical Ailment Database, with limited client exceptions. This transformative undertaking positions ºÚ¹Ï³ÔÁÏÍø as the controller of one of the most comprehensive, HIPAA-compliant health data assets available in the market, delivering unmatched value to healthcare marketers.
ADS’s Medical Ailment Database, sourced through the Healthier Me Today platform, provides access to 100% triple opt-in consumers who have self-identified as living with specific health conditions across more than 200 ailment categories. This valuable data asset enhances ºÚ¹Ï³ÔÁÏÍø’ ability to deliver superior targeting precision, campaign performance, and compliance assurance for clients in the pharmaceutical, medical device, and broader healthcare sectors.
“The exclusive licensing right to this high-integrity database is a strategic milestone for ºÚ¹Ï³ÔÁÏÍø, deepening our commitment to delivering unparalleled data solutions that empower healthcare and health-related marketers,” said Teresa Gavin, VP of Data Solutions at ºÚ¹Ï³ÔÁÏÍø. “We are now better positioned than ever to help our clients engage the right consumers-ethically, effectively, and with measurable impact.”
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